Branding Secrets to Help Your Women-Owned Business Stand Out and Scale

Lil Bucks debuted its first product line at a fitness festival in Chicago, and the brand now offers three product lines — Lil Bucks, Clusterbucks and SZN-ing. One of Cocokind’s newest products is the Resurrection Polypeptide Cream.

A successful brand and web design is about more than just being pretty.

Connect with a network of women entrepreneurs and those most dedicated to their success. Fiona Sahakian founded Posh Peanut in 2011 after years of working as a hairdresser. She said the 2008 recession jeopardized her ability to provide for her family, so she took a leap and embarked on a new business venture.

Women-owned food and beverage brands

By showcasing your commitment to gender equality and empowering other women, you’ll attract like-minded customers, partners and investors who value and support women-owned businesses. Natasha Hatherall-Shawe is the creator and owner of the digital marketing and public relations agency, ‘Tish Tash Talks.’ Operating since 2012, Natasha saw a lack of high quality communications companies in the region. They’re now one of the leading agencies in the region for beauty, health and wellness. Branching out to ‘Tish Tash Tots’ in 2016, specialised in helping brands who are targeted for parents and families. “The key takeaway is that payments to these same firms are up by 75%. This program is working and delivering real money to local black, brown, and woman owned businesses.”

The Edit Dubai

From that one product, the brand has evolved to include serums, oils, and scrubs. In addition to beauty, the Room + Linen Spray should be near every bedside.

Read more about Inclusive branding strategies here.

By understanding your digital presence and taking the necessary steps to build a positive reputation, you can foster customer loyalty and increase your chances of success. Agencies with comprehensive marketplace software can streamline this process by integrating products and a wide variety of services with your site to make your business more visible. By leveraging the right strategies, female entrepreneurs can increase awareness of their businesses and achieve success. With the right approach, your business can thrive and be profitable even in the most challenging economic conditions.